Redesign the StoryWalker website to improve user experience by identifying and addressing existing problems, and giving it a fresh, engaging look that aligns with the brand's mission of nurturing emotional intelligence in children.
PROJECT BRIEF
Website Redesigning by making website more interactive and easy to use
Analyzing the problems that user can face while using the website and what interactions can get difficult for them
Investigate ancillary references to understand the historic importance and progression of Kantha artwork, along with current programs encompassing craftsmen.
Develop a user-friendly website that addresses the identified challenges and provides a platform for showcasing Kantha art and helping artisans
WEBSITE ANALYSIS
RESEARCH
WEBSITE DESIGN
The steps for the "Take Ten" process should not be on this page. Instead, they should be included on the homepage to provide clear guidance from the start.
The feedback section is currently on the "Take Ten" page but should be moved to the front page to make it more visible and accessible.
Process of filling the form and how users will get stories should be moved to the beginning of the page to guide users effectively before they start filling out the form.
The homepage was overloaded with lengthy write-ups, making it difficult for users to quickly grasp essential information.
Introduce a dedicated "About Us" section on the homepage to clearly communicate StoryWalker’s mission, approach, and vision,
WEBSITE ANALYSIS
Website Redesigning by making website more interactive and easy to use
Visual Appeal
The design lacked visual elements that could capture and maintain children's attention. It was not sufficiently colorful or interactive to engage younger users
About Us
Excessive Test
Process
Content
Feedback
COMPETITOR ANALYSIS
This competitive analysis compares StoryWalker with its key competitors—Vobble, Vooks, Superbooks, and Storyberries.
Personalized storytelling with AI-driven content and interactive elements.
Key Features
Weaknesses
Strengths
Vobble
Animated storybooks with a large library and high-quality visuals.
Vooks
Stories with moral lessons and religious themes in audio as well as in reading format.
Sooperbooks
Free access to diverse, illustrated stories for various ages.
Storyberries
Audio storytelling and large number of collaborators.
High-quality animations
Extensive library
Engaging visuals
Emmy-winning content with a diverse range of stories that can be read & listen.
Free access
Diverse content
Engaging illustrations
Less focus on educational content
Less interactive content
Limited focus on emotional intelligence
Provide traditional story and nursery rhymes
The platform appears have limited varieties
Expand educational focus
Increase community engagement
Increase interactivity
Enhance emotional focus
Expand beyond traditional categories like fairy tales and nursery rhymes
The platform appears focused on traditional story formats
Opportunity
Audio-only content may not capture children’s attention as effectively as multimedia formats.
Their competitors that offer a broader range of genres and formats than Vooks.
Relies on traditional story formats may fall behind more innovative competitors.
Competitor’s Ui are more interactive than Storyberries which has some boring layouting
Threats
User Persona 1
Parimal Chakravati
Hi there! I am Parimal Chakravati data analyst at Go Mechanic company. I work long hours and manages household responsibilities, making it challenging for me to find time to raise my child with emotional intelligence.
Raise an emotionally intelligent and resilient child.
Find effective ways to connect with her child.
Supplement academic learning with emotional growth.
Providing the best possible future for her child.
The belief that emotional intelligence is crucial for overall success and happiness.
The desire to be an involved and nurturing parent.
Age: 34
Gender: Female
Location: Gurgaon, Haryana
Occupation: Data Analyst
Education: Masters of Science
Family Status: Married, mother of 6 year old son Riyansh
BIO
MOTIVATION
GOALS
Balancing a demanding job with parenting duties.
Finding quality time for meaningful interactions.
Overwhelming amount of parenting advice and resources online.
PAIN POINTS
I need a simple, effective way to support my child's emotional growth while juggling work and parenting.
User Persona 2
Hi there! I am Raghav, a businessman handling auto manufacturing factory. I find difficulty to find out time for my child to make him learn emotional intelligence.
Ensure his children are emotionally strong and can handle life's challenges.
Integrate EQ learning into daily routine.
Be an active part of his children's development.
The desire to see his children succeed and be happy.
Belief in the importance of emotional intelligence and resilience.
Commitment to being a proactive and supportive parent.
Age: 28
Gender: Male
Location: Gurgaon, Haryana
Occupation: Businessman
Education: B.tech
Family Status: Married, father of 3 year old son Ishu.
BIO
MOTIVATION
GOALS
Managing work-from-home schedule while parenting.
Finding reliable and engaging resources for EQ.
Balancing screen time with meaningful activities.
PAIN POINTS
"I want to seamlessly integrate emotional learning into our daily routine while balancing work and screen time.
Raghav Prajapati
User Journey
Parimal reads an article about the importance of emotional intelligence in children.
Create targeted content and ads about the benefits of emotional intelligence and the StoryWalker365 platform.
Hopeful
Excited
Confused
Happy
Satisfied
Parimal searches for resources online and comes across StoryWalker365. She explores the website, reads about the "Take Ten" initiative, and browses sample stories.
Ensure the website clearly communicates the benefits and ease of integrating StoryWalker365 into daily routines. Provide testimonials and success stories from other parents.
Parimal decides to sign up for StoryWalker365, fills out the pledge form, and commits to the "Take Ten" initiative.
Simplify the sign-up process and clearly explain the next steps. Offer a welcome email that reiterates the value and provides tips for getting started.
Parimal receives her first story via WhatsApp, reads it with Aarav during their evening routine.
Provide clear instructions on how to use the stories effectively. Offer initial support and engagement tips to ensure a smooth start.
Parimal receives weekly reminders and new stories from StoryWalker 365.
Provide additional resources and support to maintain long-term engagement. Encourage feedback and community interaction.
Actions
Opportunities
Emotions
Awareness
Consideration
Decision
Onboarding
Engagaement
Hi again! I a data analyst at Go Mechanic company. I need a simple and effective way to teach my child emotional intelligence while balancing my work and parenting responsibilities.
Parimal Chakravati
User Journey
Raghav reads a blog about the benefits of storytelling for children's emotional development.
Providing blogs that emphasize the benefits of storytelling for emotional development.
Raghav searches for storytelling resources, discovers StoryWalker365, explores the website, and reads about the "Take Ten" initiative.
Clearly communicate the unique benefits of StoryWalker365. Provide relatable success stories from other single parents.
Raghav signs up for StoryWalker365, completes the pledge form, and starts receiving stories.
Offer a straightforward and welcoming sign-up process. Provide a comprehensive welcome guide that explains how to use the stories effectively.
Raghav receives the first story via WhatsApp, reads and discusses it with Ishu during their bedtime routine.
Provide clear guidance on using the stories. Telling about their benefits and providing content for everyday.
Raghav integrates the "Take Ten" initiative into his daily routine, ensuring quality time with Ishu.
Incorporate motivational quotes and encouraging messages from Sunny the Sunflower to uplift and inspire Sanjay during challenging times.
Actions
Opportunities
Emotions
Awareness
Consideration
Decision
Onboarding
Engagaement
Hi again! I, a tech-savvy father committed to integrating emotional intelligence into his children's daily routines. I want to integrate emotional learning into my children's daily routine to ensure they grow up emotionally strong and resilient
Raghav Prajapati
Hopeful
Satisfied
Excited
Happy
Frustrated
START
Home
Take Ten
Stories & More
About Us
About Us
Take Ten
Blogs
Parenting Tips
Power of Stories
How EQ is important
Testimonial
Stories & More
FAQ
Process
Quote
Intro
Sample Story
Why EQ?
Achievements
Form
Age
Scanner
Story of the week
What is EQ
The StoryWalker user flow guides users from the homepage to key sections like "Take Ten," "Stories & More," and "About Us," ensuring easy access to educational content and personalized resources.
USER FLOW
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TYPOGRAPHY
Aa
Aa
Arial Rounded MT Bold- The rounded edges of Arial Rounded MT Bold give the typeface a friendly and approachable feel, which is particularly appealing to young children.
Montserrat- The geometric style of Montserrat contrasts well with the rounded, playful nature of Arial Rounded MT Bold, creating a visually appealing and balanced typographic hierarchy.
Bold
Regular
Medium
Semibold
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
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Cream can create a warm, welcoming, and friendly atmosphere. This neutral tone helps to make the content feel approachable
Carrot orange is a warm and inviting color that can make website feel welcoming and friendly. It sets a positive tone.
Sinbad evoke a sense of calmness and serenity which is important for engaging both parents and children in a positive and stress-free manner.
Cadet blue is a calming and soothing color. This can help balance the energetic and vibrant carrot orange
The style guide for the StoryWalker website features a harmonious blend of colors createing a warm, inviting, and playful atmosphere, perfectly suited for engaging children and parents alike while maintaining readability and visual appeal.
COLOR PALETTE
MID FIDELITY WIREFRAME
Visual Appeal
The design lacked visual elements that could capture and maintain children's attention. It was not sufficiently colorful or interactive to engage younger users, which is crucial for a website aimed at fostering emotional intelligence in kids.
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Nurture Emotional Intelligence Through Storytelling !
TAKE TEN
STORIES & MORE
Welcome to StoryWalker365
Hello there!
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Know More
Take the Pledge
"What Will You Get with StoryWalker 365?"
Blogs And Tips
Parents Loves Us Here Is Why?
Social Media
Transforming Parenting with StoryWalker365
Story
Value Lessons
Activity
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Fun EQ Activities
July 8, 2024 / 3 min read
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Teaching Kindness Easily
July 8, 2024 / 3 min read
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Positive Discipline Power
July 8, 2024 / 3 min read
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This magical storytelling experience has been a game-changer for my child, intertwining creativity and values seamlessly. I couldn't be happier with our decision.
Dr. Anandi Lobo
Raipur
This magical storytelling experience has been a game-changer for my child, intertwining creativity and values seamlessly. I couldn't be happier with our decision.
Dr. Anandi Lobo
Raipur
DAY 1
DAY 2
DAY 3
Explore
Read More
Read More
Read More
TAKE TEN
Stories & More
About Us
FAQ
© 2023 StoryWalker
Privacy Policy
Can be the difference
between a good parent and great one?
10 minutes
Next
Can be the difference
between a good parent and great one?
10 minutes
Next
Can be the difference
between a good parent and great one?
10 minutes
Next
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Select Your Child’s Age Group
Step 2
TAKE TEN
STORIES & MORE
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Join the WhatsApp community
Step 3
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Fill The Form
Step 1
Join the Take Ten Journey
Pledge
Parents Have Taken the Pledge
Take the "Take Ten" pledge today and join a community of dedicated parents committed to nurturing their children's emotional growth.
1527
Simple Steps to Emotional Growth
Fill your details
Fill your details
Email Address*
Your Name*
Mobile*
Child’s Name*
Child’s Age*
Pledge
Take The Pledge
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TAKE TEN
Stories & More
About Us
FAQ
© 2023 StoryWalker
Privacy Policy
Providing a clear and concise overview of the organization's dedication to fostering emotional intelligence with CTA button leading to About Us page.
The process details clearly outline the steps parents need to take to use StoryWalker365 effectively. Making it easier for them to follow along and make the most of the platform.
The "About Us" page has been included, which adds a personal touch by providing insight into the purpose and values of StoryWalker365
The homepage is structured using the 3W format—What, Why, and How—to provide a clear and concise introduction to StoryWalker365.
1
2
4
3
About Us
Process
Feedback
3 W’s
The layout is structured to guide users smoothly through the site, ensuring easy navigation and access to key features.
Home Page
Take Ten
Stories & More
About Us
5
Intro
The introduction on the page effectively guides users to the type of content they will find while going through stories and more page.
The "About Us" page, including the importance of Emotional Intelligence (EI) and why StoryWalker365 is providing it.
Achievements page highlights the milestones and success stories of children who have benefited from the emotional intelligence.
7
6
About Us
Achievements
The wireframes presented here lay the foundation for the redesigned StoryWalker365 website, focusing on an intuitive and engaging user experience.
TAP here to see the final screens and wireframes
LET'S BUILD SOMETHING COLLECTIVELY