Ebro is rebranding Panzani as Verobella to refresh its identity while upholding its strong reputation in the pasta and pasta sauce market. Panzani is the top pasta and sauce manufacturer in France, and the second largest producer in Europe. A frame was needed to create for their Vermicelli vs. Burger video series.
'VEROBELLA' POSTER DESIGN
Project done under Storyboats internship
We’re about to dive into the inspiration phase for our posters to find some ideas to help us see how everything might look and which elements we need
The white outline around Vermicelli and the sandwich helps to define the characters clearly against the background.
White Outline
Motion blur on vegetables adds a sense of dynamic movement, making them appear as if they are being actively stirred
Motion Blur
Gradients provide a smooth transition of colors, adding depth and a three-dimensional feel.
Gradients
INSPIRATION
FINAL POSTER
Both Vermicelli and Sandwich are showcased in their own sections of the frame, each with a crisp white outline.
Dividing line, motion blur vegetables, white outlines sets up the competition between Vermicelli and Sandwich in a way that captures attention and drives the excitement.
Vegetables are given a motion blur effect. This technique adds a sense of action and dynamism.The background is designed with vibrant red and green colors of Verobella.
LET'S BUILD SOMETHING COLLECTIVELY